Incentive Games & SportsDataIO: Powering Real-Time Free-to-Play Soccer Contests

The Client

Incentive Games builds both free-to-play (FTP) and real-money sports and iGaming products that drive user engagement and retention. Their FTP portfolio spans daily, weekly, and in-play formats, with products like Daily Free Sports, Weekly Sports Predictors, and In-Play Games.

The company partners with global operators such as Betway, powering large-scale contests around top competitions such as the UEFA Champions League, Euro 2024, The English Premier League, and the Club World Cup. These games invite fans to predict match outcomes, climb leaderboards, and compete for prizes making them a proven acquisition and retention tool.

The Challenge

For FTP games to succeed, the data behind them must be accurate, timely, and scalable. Incentive Games needed to:

• Populate prediction slates with correct fixtures, teams, and tournament structures.
• Incorporate real-time odds to weight scoring systems fairly.
• Lock predictions instantly at kickoff to prevent unfair edits.
• Resolve results seamlessly to power leaderboards and prize allocation.
• Support multi-match and multi-stage tournaments (e.g., group stages, knockouts) across global events.

Without dependable, real-time sports data, player trust and operator value could be compromised.

The Solution

By leveraging comprehensive sports data feeds, Incentive Games is able to deliver a seamless player experience across its portfolio. Key integrations include:

• Fixture Schedules & Tournament Metadata → Populate matchday lists, group stage brackets, and knockout structures.
• Odds & Probabilities → Power-scoring multipliers and different gameplay.
• Live Match Status → Lock predictions automatically at kickoff.
• Final Results Data → Validate picks, calculate scores, and update leaderboards.

This data-first approach ensures Incentive Games’ operators can launch interactive campaigns quickly, with confidence that the underlying mechanics are accurate, fair, and scalable.

The Results

With real-time data powering its platform, Incentive Games has:

• Partnered with tier-one operators including Betway.
• Delivered global tournament engagement tied to the world’s biggest soccer events.
• Increased engagement through dynamic leaderboards and scoring.
• Provided operators with a proven tool for user acquisition, retention, and brand differentiation.

Incentive Games continues to expand its portfolio of free-to-play products, with SportsDataIO-style data integrations ensuring every game is engaging, trustworthy, and ready to scale.