270B Leverage SportsDataIO for Avocados From Mexico® Prediction Pit

The Client

270B is a digital-first creative and advertising agency that helps brands stand out by combining bold ideas with modern technology. They work with clients such as Avocados From Mexico® to develop experiential activations that drive engagement and impact online.

The Challenge

Avocados From Mexico wanted to evolve its Big Game digital activation by creating a continuously engaging, utility-driven experience that aligned with modern sports fandom. With fans increasingly watching games on a second screen and craving deeper insight into live action, the brand needed a way to deliver real-time relevance, personalization, and entertainment while still reinforcing guacamole as a centerpiece of game day.

The challenge was to transform their predictive AI product from a static feature into a dynamic, fan-facing companion that could adapt to live sporting events as they happen and remain compelling throughout the entire football postseason.

The Solution

Avocados From Mexico launched Prediction Pit, an interactive AI-powered experience that fuses real-time professional football data from SportsDataIO with a hyper-realistic AI avatar of Rob Riggle as the “Guac Guru.”

By integrating SportsDataIO’s predictive tools, the platform delivers statistically grounded football predictions that update continuously as real-world inputs change, from depth charts to weather and everything in-between. Fans can interact directly with the Guac Guru to explore predictions, gain player insights, and receive personalized content tied to their favorite teams.

How It Works

Always-On Predictions

Fans can generate personalized predictions at any time, customized to their favorite team or players. As underlying data updates, predictions evolve throughout the day and week creating a living, responsive experience.

Live Game Predictions

During the NFL Playoffs, fans can interact with the Guac Guru in real time to predict plays by quarter. This live bridges entertainment with real-time sports analytics and rewarding fans with chances to win avocados for an entire year.

Dynamic AI Modeling

Prediction Pit builds on a predictive AI engine that runs thousands of play-by-play simulations per game. 

The Impact

Prediction Pit transformed Avocados From Mexico’s Big Game presence from a one-time seasonal activation into an ongoing, data-driven fan experience that mirrors how modern audiences consume sports. By combining AI, real-time sports data, and personality-driven interaction, the brand delivered:

• A continuously updating predictive experience powered by pro-grade sports data
• Higher engagement through personalization and real-time relevance
• A seamless blend of entertainment, analytics, and brand storytelling
• A scalable framework for future sports-driven activations

The integration of SportsDataIO enabled Avocados From Mexico to offer fans the same caliber of data-driven insight used by sports analytics professionals, packaged in an accessible, entertaining format designed for everyday fans.

Key Takeaway

Prediction Pit demonstrates how real-time sports data and AI can move beyond internal analytics and become a consumer-facing utility. By leveraging SportsDataIO’s predictive capabilities, Avocados From Mexico created an immersive, evolving experience that deepens fan engagement, enhances second-screen behavior, and reinforces the brand’s position as an innovation leader one prediction - and one scoop of guac - at a time.