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SportsDataIO's unique combination of content feeds and products allows us to offer custom-tailored industry solutions to the gaming sector. From game odds to props & futures to trends & analysis, the possibilities are endless. Read on to learn how we are helping industry-leading companies in the gaming space.
Catena (CTM.ST) is one of the largest iGaming companies in the world, specializing in acquiring users for online sportsbooks, casinos and lotteries. They approached SportsDataIO 2019 with a vision for entering the US gaming market thanks to the PASPA repeal. Catena saw an opportunity to bring their user acquisition expertise to the US and its burgeoning market. Catena knew they needed high quality sports and betting data to power their newly-created US-facing properties such as TheLines.com, PlayPicks.com and PlayUSA.com to add to their portfolio of more than 1200 global online web assets. SportsDataIO supplies our Aggregated Odds Service along with core Sports Data feeds power automated content creation and data across all of their US-facing properties, resulting in their ability to deploy thousands of pieces of content to drive user acquisition. In the summer of 2021, Catena approached us again after acquisition of Lineups.com to expand the relationship by adding Lineups and all remaining US-facing web properties to our agreement, So confident in SportsDataIOs ability to deliver the data Catena needs to grow we agreed to a 10-year relationship that will drive innovation within both parties for the next decade and beyond.
Action network was the brainchild of the Chernin Group, who in 2017, launched the site with a vision for becoming a first-to-market leader of next-generation betting tools and content ahead of the looming legalization of sports betting in the US. They quickly rose to become the leading gaming content and tools property for the US, ensuring their position in the market after the PASPA repeal a year later in 2018. Action Network approached SportsDataIO with a need for deep Sports Data and Betting Data feeds to help power their predictive models that would become the cornerstone of their paid products to users, allowing them to provide unrivaled betting picks and analytics to their users. In the spring of 2021, Action Network sold to Better Collective, another SportsDataIO client, giving them a new home with a long-time expert to continue their reign as one of the top destinations for new and experienced betters alike.
SimpleBet came together in 2018 with a shared vision between a few sports technology veterans to create a one-of-a-kind B2B betting product that would allow sportsbooks to offer an enhanced in-play betting experience using micro-markets, allowing users to wager on every action on the field from the results of the next play to the next pitch to the next free throw. Simplebet's product required a sophisticated machine learning and AI engine that would allow for split second odds creation and settlement for their customers' sportsbooks. SimpleBet approached us with a need for deep historical data to train and test their engine, and an on-gonig license to keep their engine continuously trained and running accurately. We were able to provide a multitude of API feeds across top US leagues that allowed them to finalize their product offering and start partnering with US online gaming platforms. In 2020 SimpleBet launched their first micro-betting solution with FanDuel, another SportsDataIO customer, and then in 2021, added partnerships with Intralot and DraftKings.
Monkey knife fight launched in 2018 with a vision for creating the first hybrid gaming platform of its kind, offering simplified fantasy contests modeled after player prop markets to bring gaming action to a US audience that was until that time most familiar with playing Daily Fantasy Sports. They quickly grew to one of the most popular gaming platforms in the US market. Monkey Knife Fight approached us before launch with a need for generated odds and fantasy projections to aid their trading desk in creating player prop markets for their users. SportsDataIO provided them access to predictive models that helped set the lines for their contests. In early 2021, after growing to almost 100,000 deposited players, MKF was acquired by Bally's allowing them to expand Monkey Knife Fights friendly & fun contests throughout their interactive division as they vie for market share in the ever-growing US gaming space.
