Customer Spotlight: Fanatics
SportsDataIO is proud to highlight its long-standing relationship with Fanatics, a leading global digital sports platform. Fanatics partners with SportsDataIO to optimize operations, enhance customer experience, drive sales, and maintain its vast inventory across major sports teams and leagues accurately and in real-time – core pillars of SportsDataIO’s business.
As the global leader in sports merchandise, Fanatics relies on SportsDataIO’s data feeds and products specifically for customer relationship management, data accuracy and tracking dynamic roster changes.
The partnership between Fanatics and SportsDataIO has led to a more engaging fan experience. The Fanatics CRM team now has an automated solution that congratulates fans of a winning team by sending celebration emails with relevant product recommendations. SportsDataIO feeds are used to trigger these CRM campaigns.
Professional sports teams frequently experience player trades, drafts, and signings making it difficult to keep up-to-date with current rosters. With SportsDataIO, Fanatics has access to real-time player and team updates via SportsDataIO's API feeds. This automated solution ensures Fanatics has the latest player-team associations and can confidently offer merchandise for every player and team with less manual oversight, freeing up resources for other strategic initiatives.
The partnership between Fanatics and SportsDataIO is a prime example of how SportsDataIO's accurate and reliable data feeds are flexible and extend to partners outside of sports betting and fantasy sports. By leveraging SportsDataIO's expertise, Fanatics has delighted its customers, increased sales, and continues to be a go-to destination for sports fans around the globe.
Sam Pearson is a Senior Account Executive for SportsDataIO and has been with the company since September of 2020. Sam currently resides in Phoenix, Arizona, but grew up in the suburbs of Chicago, Illinois. You can always find him catching up on the latest and greatest in the sports world, actively following the Cubs, Bears, and Blackhawks.