Entain & SportsDataIO: Ensuring Accuracy and Speed for Global Operations
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"Ensuring lightning-fast payouts while maintaining settlement accuracy is essential for leading sportsbooks like Entain. SportsDataIO's Settlement Verification Feed plays a vital role in achieving this balance, helping to reduce errors and reinforce customer trust."
– Scott Gimpel, CEO of SportsDataIO
Case Study Overview
As a global leader in sports betting and gaming, operating brands like BetMGM, Ladbrokes, and Coral, Entain settles millions of bets daily across over 20 sportsbook brands. To maintain their low-latency payout process, Entain needed a solution to enhance their settlement operations. Occasional inaccuracies from their primary settlement source were causing costly errors, eroding customer trust, and increasing churn. By partnering with SportsDataIO, Entain integrated an innovative solution to safeguard accuracy and protect their bottom line.
The Challenge
Entain faced the following hurdles as they entered the US market:
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Ensuring Data Accuracy: Incorrect data could lead to millions in losses due to improper bet settlements.
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Streamlining Operations: Resolving settlement errors often requires coordination across multiple departments, consuming resources for tasks like clawbacks and customer communications.
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Maintaining Customer Trust: Data errors diminished user experience, opening the door to higher churn rates.
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Delivering Low Latency Results: To match the expectations of existing bettors, the payout process had to remain fast and reliable.
Entain needed a robust data partner to verify and validate results in real-time, mitigating errors before they affected customers.
The Solution
SportsDataIO was selected as Entain’s partner for its proven expertise in delivering accurate and reliable data solutions. Our team worked closely with Entain to implement the Settlement Verification Feed, enhancing operational efficiency and reinforcing customer trust by focusing on:
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Real-Time Verification: Ensured in-play and final results matched official sources, flagging discrepancies for review.
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Error Mitigation: Trading teams could pause payouts on flagged results, giving official providers time to resolve inaccuracies.
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Seamless Integration: The feed bolted onto Entain's existing data systems, enabling immediate adoption without disruption.
Products Leveraged
Our Settlement Verification Feed delivers accurate and reliable data, designed to safeguard operator trust and minimize revenue loss. Built for seamless integration, it ensures precise bet settlement, reducing errors and enhancing operational efficiency.
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In-Play and Final Result Verification: Identifies discrepancies in real-time to prevent incorrect bet settlements.
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Low-Latency Data: Maintains the speed and reliability expected by global bettors.
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Custom Integration: Easily adaptable to trading and operational systems.
The Results
Entain achieved remarkable success by integrating SportsDataIO’s Settlement Verification Feed. This collaboration significantly reduced settlement errors, protected revenue, and enhanced operational efficiency. It also solidified Entain’s position as a top-tier operator, delivering faster, accurate payouts, and a seamless, trustworthy betting experience for their customers.
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Decrease in Settlement Errors and Revenue Protection: Entain significantly reduced incorrect settlements, preventing revenue losses and enhancing operational efficiency.
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Faster, Accurate Payouts: Maintained industry-leading payout speed while ensuring accuracy to protect customer satisfaction.
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Enhanced Customer Trust: Strengthened their reputation as a top-tier operator by delivering a seamless and reliable betting experience.
Conclusion
Through its partnership with SportsDataIO, Entain has successfully adapted its operations to the US market while preserving the high standards their global customers expect. This collaboration underscores the power of innovative data solutions in driving accuracy, trust, and efficiency in sports betting.
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