Case Study: Coca-Cola Scores Big with SportsDataIO
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“SportsDataIO’s data solutions have enabled innovative programs like the Coke Zero Score Match Reward Game for football and hockey, showcasing the versatility of our real-time data in creating engaging experiences and driving impressive KPIs for our partners.”
– Dustin Sullivan, President of SportsDataIO
Case Study Overview
Coca-Cola, one of the world’s most iconic brands, sought to boost engagement with Coke Zero through their innovative Score Match Reward Game. Focusing on NFL, college football, and NHL fans, the campaign encouraged Coke loyalty program members to register their favorite teams and join the contest. Participants received a random "magic number," with prizes awarded if their team’s final game score matched their magic number.
To make this vision a reality, Coca-Cola needed a partner capable of providing real-time scores, predictive data, and easy integration to automate and settle contests. SportsDataIO stepped up to the challenge, delivering the tools necessary to power a campaign that engaged fans, increased app usage, and strengthened brand loyalty.
The Challenge
Coca-Cola aimed to achieve three key goals with their Magic Number Game:
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Increase Loyalty Sign-Ups: Attract more users to their loyalty program.
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Engage Current Members: Boost participation and interaction among existing members through personalized experiences.
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Drive Digital Traffic: Increase downloads of their app and visits to their website.
The Solution
SportsDataIO was selected as Coca-Cola’s partner for its ability to deliver real-time, customizable data solutions. Our team worked closely with Coca-Cola to power the Magic Number Game, seamlessly integrating live scores, predictive data, and automated contest management to create an engaging and personalized experience for their loyalty members.
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Real-Time Scores and Predictive Data: Ensured accurate game tracking and allowed Coca-Cola to issue "magic numbers" with higher winning probabilities to increase fan engagement.
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Automated Contest Management: Streamlined contest operations, from assigning magic numbers to settling the results, reducing administrative burden and ensuring accuracy.
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Customizable Features: Enabled Coca-Cola to deliver a personalized and exciting experience for loyalty members.
Included Products
Our Live Data Feeds provided Coca-Cola with comprehensive, real-time updates and historical data tailored to their campaign needs, including:
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Event Schedules: Delivered up-to-date college football and NHL game schedules to streamline contest management.
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Real-Time Results: Enabled instant updates on game outcomes, automating the Magic Number Game with precision.
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Historical Data: Leveraged past game statistics to design higher-probability winning scenarios, enhancing user engagement.
The Results
Coca-Cola’s Magic Number Game achieved outstanding success, powered by SportsDataIO’s real-time data solutions. This collaboration enhanced loyalty member engagement, expanded program participation, and boosted digital traffic, solidifying Coca-Cola’s position as a leader in innovative, fan-focused campaigns.
Key outcomes included:
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Increased Loyalty Program Sign-Ups: The Magic Number Game attracted a surge of new members, expanding the program’s reach.
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Enhanced Member Engagement: Existing loyalty members actively participated, leveraging personalized, first-party data to boost interaction.
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Higher App Downloads and Website Traffic: The campaign drove significant digital traffic, reinforcing Coca-Cola’s digital presence.
Conclusion
Collaborating with SportsDataIO, Coca-Cola created the Coke Zero Score Match Reward Game: a successful, data-driven campaign that captivated fans and achieved their engagement goals. The seamless integration of real-time and predictive sports data not only elevated the user experience but also showcased the power of data in driving brand loyalty and digital growth.
Want More?
We hope this case study inspired you! If you’re ready to leverage data for similar success, explore the links below to learn more, or feel free to contact us anytime.
Included Products
Here’s a list of the powerful tools that made it all possible:
Learn More:
- News Articles & Blog Posts – Stay updated with the latest innovations and success stories.
- Free Trials – Explore our tools with no commitment.
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Replay Environment – Test real production data in a sandbox environment.
- API Documentation – Seamlessly integrate our data into your applications.
