Case Study: Price Chopper and SportsDataIO Partnership

Case Studies
Written by Nadia Tendian
January 8, 2025

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"At SportsDataIO, we take pride in enabling seamless connections between live Royals games and marketing campaigns through our real-time data. It’s not just about delivering discounts—it’s about helping our partners create memorable experiences for their customers."

— Dustin Sullivan, President, SportsDataIO

Price Chopper, a leading grocery chain in the Kansas City area, sought to deepen its connection with local shoppers by leveraging the widespread popularity of local sports teams, including the Kansas City Royals and the Kansas City MLS team. To achieve this, Price Chopper needed a dynamic solution to integrate real-time sports data into their marketing efforts, creating a unique and engaging experience for their customers. SportsDataIO partnered with Price Chopper to deliver the tools necessary to turn this vision into reality.

The Challenge

Price Chopper aimed to engage shoppers on a personal level while capitalizing on the excitement surrounding their hometown sports teams. Their goals included:

  • Building stronger loyalty among customers in the Kansas City area.

  • Creating real-time marketing campaigns that resonated with fans of the Royals and MLS team.

  • Seamlessly connecting in-game events to shopping incentives for loyalty club members.

To meet these goals, Price Chopper needed a reliable partner capable of delivering accurate, real-time game data for multiple sports and integrating it effectively into their marketing systems.

The Solution

SportsDataIO provided Price Chopper with real-time game data from the Kansas City Royals and the Kansas City MLS team to fuel innovative marketing campaigns. Specifically, we:

  • Delivered accurate and instant updates for key in-game events, such as stolen bases during Royals games or goals scored in MLS matches.

  • Enabled Price Chopper to trigger marketing events tied to these live game moments, creating a seamless connection between sports and shopper rewards.

  • Supported campaigns where game-day events prompted rewards for loyalty club members, such as coupons for discounts or free items.

This solution bridged the gap between sports fandom and grocery shopping, showcasing the flexibility and power of real-time data integration across multiple sports.

Products Leveraged

Price Chopper utilized SportsDataIO's Live Data Feeds to integrate real-time MLB (Kansas City Royals) and MLS (Kansas City team) data into their marketing efforts, creating dynamic campaigns tied to live game events. This included:

  • Event Updates: Real-time updates for MLB and MLS games, ensuring every pivotal play could trigger a promotional event.

  • Game Moments: Accurate data on key events, such as stolen bases during Royals games and goals scored in MLS matches, to drive targeted customer rewards.

  • Custom Integration: Seamless data integration into Price Chopper's loyalty and marketing systems, automating campaigns linked to live sports action.

These tools allowed Price Chopper to bridge the gap between sports excitement and customer engagement, driving deeper loyalty and creating memorable shopping experiences.

The Results

Price Chopper successfully launched innovative marketing campaigns powered by SportsDataIO’s real-time sports data. This approach created unique opportunities to connect with Kansas City sports fans:

  • Seamless Real-Time Integration: The ability to tie in-game events, such as stolen bases or goals, directly to marketing promotions demonstrated the potential of real-time data to create timely and engaging customer experiences.

  • Strengthened Fan Engagement: By aligning marketing campaigns with local sports teams, Price Chopper provided shoppers with an interactive and rewarding experience tied to their favorite game-day moments.

  • Enhanced Brand Visibility: The campaign reinforced Price Chopper’s presence as a community-focused brand by creatively integrating sports fandom into its customer engagement strategy.

Conclusion

The collaboration between Price Chopper and SportsDataIO underscores the effectiveness of integrating live sports data into marketing campaigns. By aligning promotions with in-game moments, Price Chopper offered a fresh and exciting way to engage customers and strengthen ties with its local community.

This case study highlights how SportsDataIO’s real-time data solutions empower businesses to craft unique campaigns that resonate with their audiences, setting a benchmark for innovation in sports-driven marketing.

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    Nadia Tendian

    Nadia Tendian is a Marketing Manager at SportsDataIO, passionate about data-driven strategies and audience engagement. Outside of work, she enjoys cold plunges, and time with their dog.

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